ABOUT
This advanced, two-day Pitch Lab is designed to help you refine your pitch and perfect your strategy. In addition to instruction, Day 1 will have participants presenting their pitches to the group for feedback and improvements. They will then incorporate this feedback (from the instructor as well as the other participants) and present again.
Day 2 shifts to a Critical Thinking focus—diving into the strategy behind getting in the room and how to implement what they've honed. This content is entirely new and designed to challenge and equip participants with tools for real-world industry engagement. There will be additional personal consultation with instructor
*Class size is limited to a maximum of 10
ELIGIBILITY
This program is designed for emerging content creators/producers (with at least 5 years experience in the industry) who are ready to start pitching their projects. This is not a "beginner" or "introductory" program; participants are expected to have industry experience so that they can get full advantage of the workshop and hit the ground running.
You will be expected to submit a project you'd like to work on for your application. Eligible projects include TV/web series and feature-length films. All genres accepted.
Note: For this program, documentaries, talk-show formats or reality programs will not be considered eligible.
Questions? For more information contact Jody Anderson, Programs and Special Event Coordinator, at janderson@wift.com.
DATES
Applications Open (Members): Monday, September 21, 2026
Scholarship Applications Open: Monday, September 21, 2026
Applications Open (Public): Monday, September 28, 2026
Scholarship Applications Close: Sunday, October 18, 2026
Applications Close: Sunday, October 25, 2026
Program Runs:
Friday October 30 and Saturday October 31, 2026 (9:30am - 4:30pm)
FEES
WIFT+ Toronto Members: $400 (+ HST)
Non-Members: $475 (+ HST)
Once your application has been approved, you will be sent a link to process your payment.
One (1) scholarship is available to cover program fees for a participant in this program thanks to support from the Foundation for Foundation for WIFT+ Toronto. Scholarships are open to both WIFT+ Toronto members and non-members alike. The scholarship application deadline is Sunday, October 18, 2026 (11:59pm EDT).
LOCATION
This program will be held in person only at:
CSI Spadina
Toronto, Ontario
M5T 2C2
SESSIONS & INSTRUCTORS
Marina Cordoni
Marina Cordoni is an experienced professional with a demonstrated history of success in the Entertainment Industry. Skilled in Business Planning and Development, Script/Story Development, Project Financing, Project Management, On Set Production, Distribution, Promotion, and Industry Event/Conference Planning. Marina has hands-on practical experience in creating and implementing strategic models that help companies to build profile and revenue. Her superior communication skills help her to navigate challenging waters and find new solutions for old problems. She provides these services both in house and as an Industry Consultant for hire. Marina has a Diploma in Film Production and Certification as a Communications Trainer and Facilitator.