Pitch Lab: Develop Your Winning Pitch

AT A GLANCE

  • 2 Day In-Class Program (Friday Oct 30 and Saturday Oct 31, 2026)
  • Additional personal consultation with instructor
  • Limited class size (10 max)
  • Open to all members and the public (members get a discounted rate)
  • Deadline to Register: October 25, 2026

See below for all the details.

 

ABOUT THIS PROGRAM

This advanced, two-day pitch lab is designed to help you refine your pitch and perfect your strategy. In addition to instruction, Day 1 will have participants presenting their pitches to the group for feedback and improvements. They will then incorporate this feedback (from the instructor as well as the other participants) and present again.

Day 2 shifts to a Critical Thinking focus—diving into the strategy behind getting in the room and how to implement what they've honed. This content is entirely new and designed to challenge and equip participants with tools for real-world industry engagement.

*Class size is limited

IMPORTANT DATES

DATES

Class runs:

Friday October 30 and Saturday October 31, 2026

9:30am - 4:30pm, both days.

Deadline for registration: October 25, 2026.

PROGRAM FEES

Workshop Fee - WIFT Toronto Members: $400 (+ HST)

Workshop Fee - Non-Members: $475 (+ HST)

 

ELIGIBILITY

This program is designed for emerging content creators/producers (with at least 5 years experience in the industry) who are ready to start pitching their projects. This is not a "beginner" or "introductory" program; participants are expected to have industry experience so that they can get full advantage of the workshop and hit the ground running.

Once you've registered, we will request that you submit the following items: a bio, a project summary, a log line, and a script for at least one episode or full scripts/an outline + a one page synopsis for a feature.

Eligible projects include TV/web series and feature-length films. All genres accepted.

Note: For this program, documentaries, talk-show formats or reality programs will not be considered eligible.

LOCATION

Centre for Social Innovation - Spadina (CSI Spadina)
192 Spadina Avenue

SESSIONS & INSTRUCTORS

Marina Cordoni

Marina Cordoni is an experienced professional with a demonstrated history of success in the Entertainment Industry. Skilled in Business Planning and Development, Script/Story Development, Project Financing, Project Management, On Set Production, Distribution, Promotion, and Industry Event/Conference Planning. Marina has hands-on practical experience in creating and implementing strategic models that help companies to build profile and revenue. Her superior communication skills help her to navigate challenging waters and find new solutions for old problems. She provides these services both in house and as an Industry Consultant for hire. Marina has a Diploma in Film Production and Certification as a Communications Trainer and Facilitator.