WIFT-T’s OMDC IDM Fund Futures Program is a NEW three-day program that provides potential funding applicants (companies and individuals) with the skills required to fast-track their knowledge acquisition and enhance the competitiveness of their company when applying to the OMDC’s Interactive Digital Media (IDM) Fund Concept Definition and Production programs.

The curriculum will focus on application requirements and deliverables in an effort to provide less experienced applicants with the knowledge and resources necessary to submit a complete and well-crafted funding application. Full session descriptions and instructor biographies available below.

Participants who complete the program will be eligible to submit an application to the OMDC IDM Fund Concept Definition and/or Production programs. Successful participants will also have the opportunity to submit an application to receive one of a limited numbers of grants of up to $15,000 to assist with product development (administered by the OMDC).

For more information about the OMDC and specific funding opportunities and guidelines, visit


Learn more about the 2017 selected projects & participants:

3.4.5. (Avaah Blackwell and Jupiter J. Makins)
3D Garage (Oswaldo Quiroz)
Legend of Linova (Kulbinder Saran Caldwell and Whitney Kitchur)
Schafer's Labyrinth (Barbara Willis Sweete and Chrisann Hessing)
So You Think You Can Coach (Julian Wierzbicki)
Tragic Teenage Tales (Leah Rifkin)


Please note: Faculty is subject to change.

DAY ONE (MORNING): Creating a Business Plan
When | October 2, 2017
Instructor | Victoria Evans, VP Strategy, Relish Interactive; Founder of Digital Vic


DAY ONE (AFTERNOON): Business Operations
When | October 2, 2017
Instructor | Norma Rossler, Chief Financial Officer, Blot Interactive


DAY TWO (FULL DAY): Budgeting and Financial Considerations
When | October 3, 2017
Instructor | Sasha Boersma,‎ Co-Founder/Executive Producer at Sticky Brain Studios Inc.


DAY THREE (MORNING): Creating a Marketing Plan
When | October 4, 2017
Instructor | Julie Giles, Digital Marketing Consultant & Strategist


DAY THREE (AFTERNOON): Effective Pitching in the Digital Space
When | October 4, 2017
Instructor | Mickey Rogers, Owner, Mickey Rogers Media



Upon completion of the program, participants will:

  • Be able to recognize the key elements of business and marketing plans, and how to structure them;
  • Have an understanding of business operations (including corporate financial statements);
  • Have increased confidence and possess the tolls to effectively pitch a project to an investor, channel partner or funding agency; and,
  • Have an understanding of the budget and financing considerations for IDM projects.


This program is targeted to:

  • New companies that are led by individuals with LESS THAN three years of professional IDM content creation experience or with no previous digital media credits (e.g., a start-up company led by recent graduates); and,
  • Established companies that are transitioning to IDM content creation from other industries (e.g. a film company exploring digital-first content opportunities).

Companies should have an interest in pursuing opportunities associated with proprietary content creation, and have an IDM Fund-eligible project that they would like to produce.

Candidates must meet all of the following criteria in order to be eligible for consideration:

  • Ontario-based company (established company) or ordinarily resident in Ontario (new company);
  • Screen-based professionals or entrepreneurs with less than three years of professional IDM content creation experience;
  • Applicants must have an IDM Fund-eligible project that they would like to develop or produce; and,
  • Successful candidates must be prepared to participate in ongoing evaluations and provide a testimonial on completion

Women, men, WIFT-T members and non-members can apply provided they meet the overall eligibility requirements.


$300 + HST per company (1 or both people are current WIFT-T Members)
$375 + HST per company (neither individual is a current WIFT-T Member)


For more information about this program, please contact:

Laurie Januska
Head of Programming
416.322.3430 ext. 222

Christina Anderson
Program & Special Events Coordinator
416.322.3430 ext. 228

Presenting Partner