Media Leadership Program

SESSIONS &  INSTRUCTORS

This program is led by Trina McQueen, O.C. (Co-Director of the Arts, Media & Entertainment Management Program, Schulich School of Business) and Lisa De Wilde, O.C. (Bell Media Professor of Media Management, at Schulich School of Business). Trina and Lisa are both Order of Canada honorees for their achievements in media.

Sessions, faculty and guest speakers to be confirmed.

SESSIONS INCLUDE:

Intro & Breaking The Ice To Become Leaders, Collaboration and Industry Challenges, Essentials of Leadership 

Trina McQueen will lead the first session of the Media Leadership Program with an introduction to the program as a whole, and the lecture “Disrupting the Disrupters”, a look at our continually shape-shifting media industry. Participants will also engage in an interviewing exercise with each other (in pairs), culminating in informed introductions of each other. This will provide a dynamic overture for all participants and lay the groundwork for a class that works together. The following two sessions will discuss the essentials of leadership, and using your strengths in facing industry challenges.

Critical Communication Skills

Create more positive and beneficial work relationships by applying conscious communication skills. Build trust and rapport through interactions which are clear, effective and impactful. Your management career succeeds as your business relationships succeed. The ability to influence, persuade and communicate with people in a positive way in order to achieve your organizational goals is one of the keys to success in any business or professional environment.

This highly interactive course provides you with the opportunity to learn, practice and master the critical skills and competencies required for building and maintaining productive and profitable work relationships.

Organizational Behaviour

Organizational Behaviour examines how people react to, and interact with, the values, structures, systems, policies, incentives, and demands that create and enact their workplace environment, both in groups and individually. Although Organizational Behaviour is often framed in terms of how individuals and groups influence productivity and efficiency in accomplishing the organization’s mission, the focus of this session will be somewhat different—how workplace environments and interactions contribute to an organization effectively realizing its intentions amidst the complexity of the contemporary world.

Strategic Mindset

The screen-based media industry continues to go through tremendous change, driving the need to know how to develop and manage winning strategies. The course will change the way attendees think and talk about strategy.  Every attendee will leave knowing how to think strategically.

Leadership and Innovation

Ask ten people to define the word “innovation” and watch for ten different definitions. In this highly interactive session, we will explore the definitions, models and frameworks that contribute to business innovation success. Building on current research and many cases, we will work with the key principles of innovation management, the stages and steps of an effective innovation process and the critical characteristics of innovation leadership.

Managerial Finance

This session will enhance participants’ financial literacy and provide analytical tools they can use to support their key strategic business functions, management and resource allocation decisions.

Finance for Media Companies

This session will utilize several every day scenarios where participants may encounter that require financial analysis and management skills.  Having completed the financial literacy portion of the program, participants will learn how to use these basic tools to put together “pitches” to put forward short term and long term media projects, capital investment and other resource allocation decisions.

Marketing Concepts & Practice

The media industry is facing interesting challenges as it adjusts to the ever-changing needs of digitally-sophisticated and marketing savvy consumers of all ages and backgrounds. Consumer expectations (B2B and B2C) are evolving as rapidly as technology. In this period of flux, it is essential that business leaders understand the basic principles of marketing in order to stay abreast of current trends, identify the ones most likely to impact their industries and so develop solid, effective business strategies.

Industry Days

In these sessions, we bring together media and industry leaders to discuss new trends, technologies and various topics of discussion, offering an opportunity for questions and answers.

Other topics addressed include:

• Career Mapping
• Collaboration & Industry Challenges
• Futureproofing Film & Television
• Business Negotiations
• Data & Analytics