Business Booster


The Business Booster program runs for two days:

Friday February 24 (Understanding Basic Documentation, Financial Components)

Saturday Saturday February 25 (Company Structure and Organization, Marketing Components)

Days are 9:30am - 4:30pm (approx) with a lunch break.

Members Advance Registration Opens: Tuesday January 31

Public Registration Opens: Monday Feb 6

Bursary Deadline: Wednesday Feb 15

Registration Deadline: Sunday Feb 19


The WIFT+ Toronto Business Booster Series is a series comprised of two full days providing practical information and instruction on building a business plan from an entrepreneurial perspective. Each session will build the participants knowledge and understanding of the importance and process of building an effective and impressive business plan. Topics of each session are: Understanding and Building Documentation; Understanding and Building Financial Components; Understanding and Building Marketing Components; Business Affairs.

This program will be held at Centennial Story Arts Centre (951 Carlaw Ave @ Mortimer).


WIFT Toronto Members: $275 + hst

Non Members: $350.00 + hst

Two (2) bursaries will be available to cover program fees for one individual for this program and are made available through the Foundation for WIFT+ Toronto. The Bursary application deadline is Wednesday February 15, 2023.


  • The WIFT Toronto Business Booster series is recommended for those who have some experience in the industry, but are new to producing, or are starting up a company for the first time.
  • This workshop is open to ALL; WIFT Toronto members and non-members.


Session One: Introduction/Building Your Basic Documentation

This session will provide participants with an overview of the series as a whole (Basic Documentation, Financial Components, Marketing Components, Business Affairs/Agreements), describing the overall process of working towards a successful business plan by explaining the traditional elements of said plan. They will then dive into basic documentation whose purpose is to explain the participant's proposed business: the Executive Summary, the Company Description, and the Production/Outcome Description. This session will address how to effectively describe the goals of the business, and why its creation is timely - the "unique-ness" of the business and its goals, and its ability to fill a void.

Instructor: Sasha Boersma - Co-Founder/Producer at Sticky Brain Studios Inc. & Possible Futures Studio Inc.


Session Two: Financial Components

Building on the previous session, this session will deal specifically with the financial components of the business plan: identifying financial resources, developing strategic relationships, financial projections, effective financial "asks".

Instructor: Sasha Boersma - Co-Founder/Producer at Sticky Brain Studios Inc. & Possible Futures Studio Inc.


‍Session Three: Company Structure and Organization

Building on the previous sessions, this session will deal with the legal structure of the business. How will the company be structured, and who will lead it? How does each party in the company service the overall goals of the business?

Instructor: TBA


Session Four: Marketing Components

Building on the previous sessions, this session will deal specifically with the marketing components of the business plan: results of market research, identifying target markets, understanding competition, developing a budget, marketing goals, and marketing strategies.

Instructor: TBA