Business Booster

ABOUT

The WIFT+ Toronto Business Booster Series is a series comprised of two full days providing practical information and instruction on building a business plan from an entrepreneurial perspective. Each session will build the participants knowledge and understanding of the importance and process of building an effective and impressive business plan. Topics of each session are: Understanding and Building Documentation; Understanding and Building Financial Components; Understanding and Building Marketing Components; Business Affairs.

 

DATES

Program Runs: Friday and Saturday April 11 & 12, 2025

(9:30am - 4:30pm)

Opening for Registration (Members only): Tuesday, February 18, 2025

Opening for Scholarship Applications: Tuesday, February 18, 2025

Opening for Registration (public): Monday, February 24, 2025

Deadline for Scholarship Applications: Sunday, March 23, 2025

Deadline for Registration: Sunday, March 30, 2025

 

 

2025 REGISTRATION FEES

WIFT Toronto Members: $300 + hst

Non Members: $375 + hst

Two (2) scholarships will be available to cover program fees for two participants for this program and are made available through the Foundation for Women in Film & Television – Toronto. The scholarship application deadline is March 23, 2025.

ELIGIBILITY

The WIFT Toronto Business Booster series is recommended for those who have some experience in the industry, but are new to producing, or are starting up a company for the first time.

This workshop is open to ALL; WIFT Toronto members and non-members, regardless of gender expression.

SESSIONS & INSTRUCTORS

Session One: Introduction/Building Your Basic Documentation

This session will provide participants with an overview of the series as a whole (Basic Documentation, Financial Components, Marketing Components, Business Affairs/Agreements), describing the overall process of working towards a successful business plan by explaining the traditional elements of said plan. They will then dive into basic documentation whose purpose is to explain the participant's proposed business: the Executive Summary, the Company Description, and the Production/Outcome Description. This session will address how to effectively describe the goals of the business, and why its creation is timely - the "unique-ness" of the business and its goals, and its ability to fill a void.

Instructor TBA

Session Two: Financial Components

Building on the previous session, this session will deal specifically with the financial components of the business plan: identifying financial resources, developing strategic relationships, financial projections, effective financial "asks".

Instructor: TBA

‍Session Three: Company Structure and Organization

Building on the previous sessions, this session will deal with the legal structure of the business. How will the company be structured, and who will lead it? How does each party in the company service the overall goals of the business?

Instructor: TBA

 

Session Four: Marketing Components

Building on the previous sessions, this session will deal specifically with the marketing components of the business plan: results of market research, identifying target markets, understanding competition, developing a budget, marketing goals, and marketing strategies.

Instructor: TBA