• Global Television Executive Development Series: Navigating the Changing Media Landscape with Kathleen Dore
• Global Television Executive Development Series - High-Impact Leadership with Janet Eastwood
• Telefilm Executive Management Program
• Global Television Executive Development Series - Building Compelling Brands with Susan Schaefer

Global Television Executive Development Series

Presented by Global Television in partnership with Heenan Blaikie LLP

Global Television's popular broadcast management series, presented in partnership with entertainment law firm Heenan Blaikie, is back for another year. Join WIFT-T and a lineup of leading television executives and industry experts as we explore key management issues in broadcasting.

This program is designed to provide learning for experienced professionals currently working in broadcasting and television production.

Topics will include:

• What are brands?
• Creating unique positioning
• How the product, packaging, promotion, publicity and advertising all contribute to the brand
• Importance of strong brands in a new platform world

Susan Schaefer
As Vice President of Marketing for Corus Television, Susan Schaefer is responsible for brand development and marketing strategies for Corus specialty television services including W Network, YTV, Discovery Kids, Documentary Channel and Scream. Susan oversees all integrated consumer communications, brand research, brand extensions and trade marketing. A highly experienced marketer, she oversaw the successful re-branding of W Network and the re-branding of Movie Central, Western Canada’s premium television service. Before joining YTV in 1998, Susan was Director of Marketing with Cadbury Chocolate Canada. She is a member of the Marketing Advisory Committee for the Toronto International Film Festival and a Board Member for Rethink Breast Cancer.

Date: Wednesday, May 31, 2006
Location: Heenan Blaikie, Suite 2600, 200 Bay Street, South Tower, Royal Bank Plaza
Time: 5:30 pm – 6:00 pm Check-in; 6:00 pm – 6:30 pm Wine and Cheese Networking; 6:30 pm – 8:00 pm Speaker
Fee: $60 + GST Members; $75 + GST Non-members*

Note: This series is open to managers and senior industry professionals working in broadcasting. Registrant must include her/his title and name of broadcast organisation.

To register: call (416) 322-3430 x221 or email a completed registration form, along with your resume to wift@wift.com or fax your registration to (416) 322-3703

Space is limited.

* Cancellation of registration with up to 3 business days notice is subject to a $25.00 administration fee; for cancellation with less than 3 business days notice, no refund will be given. WIFT-T reserves the right to cancel, reschedule or substitute guest instructors as necessary. Should the workshop be cancelled, WIFT-T will issue a full refund or credit the fee to another WIFT-T Professional Development program.

*Ask about our corporate group rates.