As Director, Interactive for Astral Television Networks, Barbara Bailie is responsible for the strategic direction and production of interactive properties for seven television networks - Family, Disney Playhouse Canada, The Movie Network, Mpix, Viewers Choice, Super Écran, and Cinépop. These networks serve a variety of audiences ranging from children to adults in both the English and French markets in Canada.

Ms. Bailie was responsible for launching Astral Media’s first website, family.ca, in May 1997. Under her guidance, family.ca has now grown to become one of the most popular Canadian kids’ web sites with over one million unique visitors each month. Targeted to kids 8 to 14, the site features games and activities, contests, short and full length broadband video, program mini-sites, and user-generated content submitted by kids.

All of the websites under her direction have won numerous awards which include a 2007 Gemini Award for the Life with Derek mini-site on family.ca and 17 Gold, Silver and Bronze BDA/Promax Awards in a variety of categories such as best consumer site, best game, best micro-site, and best viral marketing campaign.

She has also been one of the driving forces behind a number of innovative online projects including two seasons of the ReGenesis Extended Reality Game which have won a Gemini Award, a Banff Rocky Award, and an International Emmy Award.