Deconstructing Google and YouTube
Luncheon with Sabrina Geremia
Integrated Solutions Sales Leader, Google Canada
From search, to Android, to YouTube, Google is changing the way we access information. As content producers migrate stories online, understanding the advertising and marketing process is crucial to reaching global audiences. In this June 8 presentation, Sabrina deconstructed Google’s ad and platform model and showed how businesses are reaching prospective consumers with the right message at the right time.
Media Coverage: Techvibes; Playback
About Sabrina
Sabrina Geremia is an international marketer, sales leader, and integrated communications specialist. She began her career in marketing in 1995 in brand management at Procter & Gamble Italy, working on laundry and cosmetic brands. In 2001, Sabrina entered the interactive world as Marketing Manager at the search engine Ask Jeeves UK & Ireland. She then combined her Internet & CPG Marketing skills as Global Internet and Integrated Communications Director at Reckitt Benckiser, a leading global consumer goods and healthcare company based in London.
Sabrina joined Google in 2006 to set up the UK Consumer Products and Healthcare sales team and to extend best practice across Europe. She returned to Canada in 2007 to work with a wider range of customers spanning CPG to Finance to Media and Entertainment. In 2009 Sabrina built the agency and industry relations team, transforming Google’s interface with agencies and industry bodies in Canada. Her current role is leading one of Google’s largest sales teams in Canada, driving integrated solutions for Finance, Travel & Automotive clients. Follow Sabrina on Twitter @sabrinageremia.
Format & Pricing
The International Women in Digital Media Speaker Series takes place four times in 2012 (March, June, September, November). Each event features a leading female digital media player in a one-hour keynote presentation followed by Q&A, lunch and networking.
Events are open to women and men, members and non-members. All are welcome and encouraged to attend!
Next in the series: Kara Swisher, Co-Executive Editor, AllThingsD.com. Read more.
Presenting Partner
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Friday, May 11, 2012