Where | Hyatt Regency, 370 King St. W, Toronto
Cost | $20 Students, $35 Members, $40 Non-Members   
Register | Complete a  Programming Registration Form and return to wift@wift.com 

Alexandra Samuel 

Understand the strategies and tools for branding your projects, accessing revenue, and reaching your audiences through social media.

The first luncheon in the International Women in Digital Media Speaker Series (iWDMS) features Alexandra Samuel, Director of the Social + Interactive Media (SIM) Centre at Emily Carr University and the co-founder of Social Signal, one of the world’s most experienced social media agencies. In this keynote presentation, Alex offers up a strategic framework for identifying your best social media opportunities.  

Maximizing Social Media Opportunities

Social media offers new opportunities for broadcasters and producers to promote their brand and productions, tell stories that integrate multiple media, engage audiences and tap into new revenue streams. Drawing on leading examples in TV, film and related industries, Alex provides a process to inform your long-term strategic planning, plus a set of easy online tools to enhance your storytelling today. The speaker presentation is followed by lunch and networking.

About Alex

At the SIM Centre, Alex leads applied research that helps companies leverage the university’s strategic, design and creative expertise in digital media. The Centre’s projects range from helping Paperny Films conceive its successful Eat Street app with Invoke Media, to creating an innovative ebook for the Mozilla Foundation. Alex’s own research focuses on how people cope with information overload in order to build meaningful lives online. She contributes her expertise to Oprah.com and the Harvard Business Review Blog Network.

Through Social Signal, Alex has conceived and led online community projects for various clients, including 2008 Webby nominee ChangeEverything.ca. Alex lives in Vancouver with her husband and Social Signal partner Rob Cottingham and their two children. Alex’s insights on meaningful living online are on her blog at alexandrasamuel.com and on twitter as @awsamuel.   

MARCH  |  JUNE  |  SEPTEMBER  |  NOVEMBER

Focusing on industry innovation, content creation, global trends, and multiplatform business models, the International Women in Digital Media Speaker Series is a unique opportunity to walk away with the practical tools necessary to navigate the fast-evolving digital media industry.

Each luncheon features a leading female digital media player in entrepreneurship, digital content, aggregators, distribution, research, gaming and/or social media. Luncheons take place in March, June, September and November in downtown Toronto.  

Event Format

11:00am | Speaker Presentation
12:00pm | Audience Q&A
12:10pm | Lunch & Networking

Fees and Registration

Registrants can purchase each luncheon individually or choose to upgrade to a discounted package after attending the first one. To register, complete a Programming Registration Form and return to wift@wift.com. Maximum capacity is 100 per luncheon. 

Individual Luncheons
Students | $20 (+ HST)
WIFT-T Members | $35 (+ HST)
Non-Members | $40 (+ HST)

Two Lunch Upgrade
After attending the first session, you can register for any two additional lunches (choose from June, September and November) at the following rate:

Students | $30 (+ HST)
WIFT-T Members | $60 (+ HST)
Non-Members | $70 (+ HST)

Three Lunch Upgrade
After attending the first session, you can register for all three upcoming lunches (June, September and November) at the following rate:

Students | $50 (+ HST)
WIFT-T Members | $90 (+ HST)
Non-Members | $105 (+ HST)

For more information, please contact:

Renée Robinson
WIFT-T Programming & Business Affairs Manager
rrobinson@wift.com

This initiative is made possible with the support of the Ontario Media Development Corporation on behalf of the Ministry of Tourism and Culture.