Full Report and Executive Summary Now Available

WIFT-T is pleased to present Frame Work II: Canada’s Screen-Based Workforce, a study of the employment of equity groups across screen-based industries in Canada. Download a PDF of the full report and/or executive summary via the links below.  

Frame Work II examines the participation of women, visible minorities, Aboriginal peoples, and persons with disabilities across the film and television production, film and television distribution, broadcasting, and interactive digital media industries in Canada.

Prepared by Nordicity Group with data collection undertaken by Environics Research, the study provides a snapshot of the current employment of equity groups in the context of today’s business and technological developments.

Executive Summary  

• Frame Work II: Executive Summary
• Frame Work II : Sommaire  

Full Report  

• Frame Work II: Canada’s Screen-Based Workforce
• Frame Work II : la main-d’oeuvre dans les industries televisuelles au Canada

Release Event

On January 27, 2012, Women in Film & Television – Toronto released the findings of Frame Work II to a full house of industry professionals, business leaders and initiative partners at St. Andrew’s Club in Toronto.

The event featured a presentation of key findings, followed by three ten-minute “lightning talks” with guest experts discussing key areas and strategies for tangible change.  

Lightning Talks: Pressure Points for Change

Demonstrating the market’s buying power to influence change
Veronica Holmes, President, ZenithOptimedia Digital
Jennifer Edgar, Director, Sony Music Digital
Many companies are beginning to recognize the tangible business rewards of encouraging a more diverse culture. Demonstrating how women and other designated groups are vital team members in the production and distribution of content, as well as important buyers and consumers, is a compelling business case for decision-makers, business owners and industry leaders. 

Public momentum may influence change
Tina Edan, Manager of Leadership Programs, Maytree Foundation
One interviewee described the struggles of “outsider groups” today as very similar to what she experienced as a woman in the industry years ago. To her, the vital difference was that her struggle occurred in the midst of the women’s liberation movement—among myriad regulations, laws, growing public support and political pressure to help women cut a path into the workplace

Change requires leadership, not just more training
Elizabeth Dalzell, Assistant Vice-President, People and Culture, CBC
One road to measurable change requires industry and business leaders to shift from simply being “open” to a more diverse workforce, to demonstrating an active determination to change the status quo. Evidence of this shift could come in the form of hiring, nurturing and promoting strong candidates from designated groups and a commitment to increasing on-screen diversity.

For more information, contact Heather Webb at 416.322.3430 ext. 223 or hwebb@wift.com.

For media inquiries, contact Katy Swailes at 416.322.3430 ext. 226 or kswailes@wift.com.

Presenting Partners

Supporting Partners

Background | Frame Work 2004

In 2004, WIFT-T’s groundbreaking study on employment trends in Canadian screen-based media fueled industry-wide dialogue and contributed to policy and programming developments in the screen-based sector. Read more.