Wednesday March 7 | 11am – 1pm | Hyatt Regency, Toronto

Alexandra Samuel

Social media offers new opportunities for broadcasters and producers to promote their brand and productions, tell stories that integrate multiple media, engage audiences, and tap into new revenue streams. Drawing on leading examples in TV, film and related industries, renowned web strategist Alexandra Samuel presented a strategic framework for identifying your best social media opportunities. Participants left with a process to inform their long-term strategic planning, plus a set of easy online tools to enhance their storytelling.

About Alex

Alex is Director of the Social + Interactive Media (SIM) Centre at Emily Carr University and the co-founder and principal of Social Signal, one of the world’s most experienced social media agencies. In 2008, Alex was nominated for a Webby Award for a project developed through Social Signal. She regularly contributes her expertise to Oprah.com and the Harvard Business Review Blog Network.

At the SIM Centre, Alex leads applied research that helps companies leverage the university’s strategic, design and creative expertise in digital media. The Centre’s projects range from helping Paperny Films conceive its successful Eat Street app with Invoke Media, to creating an innovative ebook for the Mozilla Foundation. Alex’s own research focuses on how people cope with information overload in order to build meaningful lives online.

Through Social Signal, Alex has conceived and led online community projects for various clients, including the 2008 Webby nominee ChangeEverything.ca. Alex lives in Vancouver with her husband and Social Signal partner Rob Cottingham and their two children. Follow her insights on meaningful living online on her blog, alexandrasamuel.com, and on twitter @awsamuel.

Focusing on industry innovation, content creation, global trends, and multi-platform business models, the International Women in Digital Media Speaker Series is a unique opportunity to walk away with the practical tools necessary to navigate the fast-evolving digital media industry.

Each luncheon features a leading female digital media player in entrepreneurship, digital content, aggregators, distribution, research, gaming or social media. A one-hour keynote presentation is followed by audience Q&A, lunch and networking.

This initiative is made possible with the support of the Ontario Media Development Corporation on behalf of the Ministry of Tourism and Culture.