Release of Frame Work II: Canada’s Screen-based Workforce

January 27, 2012

8:00 am to 9:30 am

Where | St. Andrew’s Club, 150 King St. W (Sun Life Financial Tower) 27th Floor
Cost | Free (includes continental breakfast)
RSVP | At capacity. Registration closed.

Join Women in Film & Television – Toronto as we release the findings of Frame Work II, the much-anticipated screen-based industries workforce study conducted by Nordicity and Environics Research.

Full Report and Executive Summary Now Available

WIFT-T is pleased to release Frame Work II: Canada’s Screen-Based Workforce ahead of our release event on Friday January 27th. Download a PDF version of the full report and/or executive summary via the links below.

Frame Work II examines the participation of women, visible minorities, Aboriginal peoples, and persons with disabilities across the film and television production, film and television distribution, broadcasting, and interactive digital media industries in Canada. The study provides a snapshot of the current employment of equity groups in the context of today’s business and technological developments.

Executive Summary

Frame Work II: Executive Summary
Frame Work II : Sommaire

Full Report

Frame Work II: Canada’s Screen-Based Workforce
French version available soon

Event Schedule

8:00am | Complimentary continental breakfast
8:20am | Key findings and Q&A – Susan Ross, Frame Work II Chair; Partner, ISM Access
8:50am | Lightning Talks: Pressure Points for Change (see below)
9:20am | Networking

Lightning Talks: Pressure Points for Change

Demonstrating the market’s buying power to influence change
Veronica Holmes, President, ZenithOptimedia Digital
Jennifer Edgar, Director, Sony Music Digital
Many companies are beginning to recognize the tangible business rewards of encouraging a more diverse culture. Demonstrating how women and other designated groups are vital team members in the production and distribution of content, as well as important buyers and consumers, is a compelling business case for decision-makers, business owners and industry leaders.

Public momentum may influence change
Tina Edan, Manager of Leadership Programs, Maytree Foundation
One interviewee described the struggles of “outsider groups” today as very similar to what she experienced as a woman in the industry years ago. To her, the vital difference was that her struggle occurred in the midst of the women’s liberation movement—among myriad regulations, laws, growing public support and political pressure to help women cut a path into the workplace

Change requires leadership, not just more training
Elizabeth Dalzell, Assistant Vice-President, People and Culture, CBC
One road to measurable change requires industry and business leaders to shift from simply being “open” to a more diverse workforce, to demonstrating an active determination to change the status quo. Evidence of this shift could come in the form of hiring, nurturing and promoting strong candidates from designated groups and a commitment to increasing on-screen diversity.

For more information, contact Consuelo Solar at 416.322.3430 ext. 229 or csolar@wift.com.

For media inquiries, contact Katy Swailes at 416.322.3430 ext. 226 or kswailes@wift.com.