The WIFT-T Media Leadership Program (MLP) is a biennial program designed for mid to senior level women and men who want leading-edge academic knowledge and contemporary business and leadership skills required in the Canadian screen-based industry.

Participants who complete the MLP receive a certificate from the Schulich School of Business, York University.

Topics covered in the course include: strategic management, financial literacy, leadership and change management, media consolidation, rights and regulations, marketing, and managing creative individuals and teams.

The WIFT-T Media Leadership Program features internationally-renowned speakers from the Schulich Executive Education Centre as well as high profile industry panelists.

The program also provides exclusive access to industry leaders, peer-to-peer networking, and one-on-one presentation skills assessment and coaching. Professionals from all sectors of the screen-based industry are encouraged to apply. 

Read an interview testimonial from 2010 MLP participant, Yen Chu.   

Schedule

When | Fridays and Saturdays (exception: first module runs Friday-Sunday)
Time | 9:30am – 5:30pm
Where | Downtown Toronto, venue TBC

• February 3-5: Personal Presentation Skills
• February 24 & 25: Managing and Leading
• March 9 & 10: Financial Management
• March 30 & 31: Marketing
• April 20 & 21: Rights, Regulation & Revenue
• May 11: Industry Forward

Eligibility

Bursary applicants must meet full program eligibility criteria in addition to the bursary eligibility criteria.

• Canadian Citizen, Permanent Resident or Landed Immigrant
• Holds a management position in any sector of the screen-based industry, with at least five years’ management experience
• Successful candidates must be prepared to participate in ongoing evaluation and provide testimonial on completion of the program

Bursaries

All bursaries cover $1,000 of program fees and are made available through the Foundation for Women in Film & Television – Toronto for the 2012 program. Bursaries cannot be used for any other purpose.

Program Fee | $3,500 (+ HST = $3,955)

Broadcast (3)
Bursary for a woman who works in any sector of broadcasting. Three (3) bursaries are available.

Small Screen-based Company (1)
Bursary for a woman in a small screen-based company (maximum five employees). One (1) bursary is available.

Freelancer (1)
Bursary for a woman who is an independent contractor in the screen-based industry. One (1) bursary is available.

Underrepresented Groups (1)
Bursary for a mid to senior level woman in the screen-based industry who is a visible minority, Aboriginal, or has a disability. One (1) bursary is available.

Application Process

Application Fee | $25 (+ HST = $28.25). Incomplete applications will not be considered.

Please refer to the Guidelines and Application Form for the full application process. For the general application process, click here.

• 2012 Media Leadership Program Guidelines
• 2012 Media Leadership Bursary Application Form

Bursary applications will be reviewed by a committee of WIFT-T staff and industry representatives. Recipients will be notified in December, ahead of the general application deadline. 

Presenting Partner

Supporting Partner