Games are highly-addictive consumer fodder; but revenue recognition can be a complex process—whether your gaming components are part of a broader marketing strategy or are stand-alone products.

From social games, to mobile games, to massive multiplayer online games, this DigiScape session will explore various monetization models, including traditional banners, pay-per-download, free-to-play and virtual currency.

Hot off the heels of the Game Developers Conference in San Francisco, our panel of industry experts will share insight on the process of designing and executing the right monetization mix based on theory, trends, genre, target audience and lifecycle stage.

Join us for a networking reception following the panel! Light refreshments will be provided.

Moderator:
Danielle Engels, Director, Marketing & Communications, Interactive Ontario

Panelists:
Diana Arruda, Interactive Producer, DHX
Mike Drach, Marketing and Development Manager, March Entertainment Inc.
Wojtek Kawczynski, Managing Director, Studios at TransGaming Technologies
Emma Westecott, Assistant Professor, Gaming, OCAD

Where | National Film Board Cinema, 150 John Street, Toronto
Cost | $10 Members, $15 Guests (prices include HST). Payment due upon registration.
Registration Deadline | Friday April 8 at 5PM EDT

To register, please complete a Programming Registration Form and return to wift@wift.com with DigiScape as the subject. Space is limited. Pre-registration is mandatory.  

Designed to help screen-based media professionals adapt to digital shifts in the industry, DigiScape panels focus on recent technological, regulatory and creative trends and examine such topics as cross and trans media project development, rights management, collaboration with digital media companies and the facilitation of audience interactivity.

Presenting Partner