Domestic and International Content Marketing will illustrate the importance of marketing and sales to a content producer’s bottom line. Through an in-depth analysis of the distribution process, the course examines how content creators can get the best return from partnerships with international distributors and/or content platforms.

Participants receive insight on effective sales materials, from a “stop-them-in-their-tracks” proposal to email marketing. Real-life examples will be deconstructed and discussed. A review of the distribution process will include the sales and marketing cycle, as well as key distribution agreement terms and conditions. The realities of return are front and centre when projections for various genres are reviewed.

Instructor | Rita Carbone Fleury, Content Strategist
Venue | Chestnut Conference Centre, 89 Chestnut Street, Toronto

Fees
WIFT-T Members $300 (+ HST) 
Non-Members $400 (+ HST) 

Registration
Please complete a Programming Registration Form or call  416.322.3430 x222.
Limited to 25 participants per course.

The WIFT-T Business Management for Media Professionals Program (BMMP) is a compilation of five modules, each consisting of three Saturday classes, that is essential for those who want to understand the business of production. It is recommended for working professionals with up to three years experience in the industry, related university or college training, and for those transitioning to a new area of the business. Participants who complete all modules receive a certificate from Humber School of Media Studies & Information Technology.

• Next Module: Production Management
• More on the WIFT-T Business Management for Media Professionals Program