Back to Marketing Film and Television
WIFT-T Business Management for Media Professionals Program | Overview  

As a Content Strategist for television and interactive media, Rita Carbone Fleury’s role is to take successful producers and turn them into international content players. Her responsibilities include: creation and implementation of multi-platform content strategies and sales, forecasting of future content trends, and business development for new platform monetization.  Clients have spanned across all genres and have included: House of Cool Animation Studios (Betty Banner Party Planner, El Hombre LaMancha), marblemedia, (This is Daniel Cook/Emily Yeung, The Adrenaline Project), QVF Entertainment Inc. (Daniel’s Daughter, Charlie & Me) Frantic Films Entertainment (Guinea Pig, Til Debt Do Us Part) Reel Girls Media, (Homefront, Booked) Studio B Productions, (Being Ian, Dymna Leagues) Nelvana, (Rolie Polie Olie; Little Bear,) Summerhill Entertainment, (Diva on A Dime, Antique Hunter).

Rita’s “platform agnostic” approach to content has most recently given her the opportunity to work with the Bell Broadcast & New Media Fund, who commissioned her to report on the state of cross-platform content. Currently Rita is heading up the Bell Fund’s Marketing and Business Development initiative which sees her monetizing interactive content on behalf of independent producers.

Carbone Fleury has also represented RAI Corporation (the North American arm of the Italian State Broadcaster) in their bid to launch a digital channel in Canada and currently sits on the board of RAI Canada.

Carbone Fleury has been a high profile member of the programming community since 1991 when she was hired by Cambium Productions and was instrumental in the launch of Cambium Releasing Inc. (now CCI Entertainment). Under her direction, Cambium Releasing became one of the most respected programming distribution companies in Canada.

In 2001, Carbone Fleury spearheaded the development and implementation of the “Global Marketing Program” for Canada’s National Screen Institute. This training program for emerging and mid-level Canadian Producers has spawned the careers of many independent Canadian producers.

As well as supporting independent producers across Canada, Carbone Fleury has been Content and Conference Producer for the World Congress of History Producers in Rome (2005) and London (2006), for Achilles Media and The Asia Factual Forum in Singapore (2007), for Ballinran Productions, and the Singapore Media Development Agency.

Ms. Carbone Fleury is a graduate of Ryerson University’s School of Radio and Television and is a guest instructor and lecturer at her alma mater as well as at Centennial College in Toronto where she conducts annual “International Marketing” & “Pitching for Television” workshops for the “Centre for Entrepreneurship.” In addition, agencies and organizations including the Alberta Motion Picture Industries Association, Film New Brunswick, Nova Scotia Film,  British Columbia Film, and Manitoba Film have hired Carbone Fleury to conduct seminars and workshops on topics, such as monetization of multi-platform content, corporate branding, and business development.