Application deadline | February 2, 2010
Location | Toronto
Position type | Maternity leave contract  
Reports to | Vice President, Business Operations

Description

No two days are the same in a job where you’ll be working to direct a team to develop and sell promotional campaigns for clients ranging from toys to electronics to packaged goods. Your focus will be to support revenue growth activities, and ensure activities of the sales department support the strategic brand positions and corporate priorities. Come and work in a fun environment where cartoons are serious business.

Responsibilities

• Manage team and lead the creation, pitching and selling of third party/client promotional programs that will work to meet set revenue objectives including the identification of new clients and proactive 3rd party integrated solutions.
• Develop and lead the implementation of strategic priorities for sales promotions and interactive sales.
• Direct Sales Promotions and Web sales team to ensure activities support the strategic brand positions and corporate priorities.
• Support revenue growth activities and the development of alternative revenue streams through new distribution channels and revenue generating brand extensions by leading the business development group and working closely with VP Business Operations, VP Marketing, Director of Affiliate Relations, Director of Sales, Director of Marketing and Director of Interactive.
• Ensure effective processes, use of resources and relationships with all groups including Corus sales, TELETOON Studios and interactive and serve as a main promotion liaison for the TLETOON Sales department for both Astral and Corus.
• Manage web initiatives (promotions, ad sales) in both the English and French markets
• Coach and develop Sales Promotions team to ensure career development and best in class performance.

Qualifications

• Post secondary degree or equivalent in a combination of education and experience
• Minimum of 7 years experience in television and/or internet media planning, buying, marketing, sponsorship and promotion with a minimum of 5 years experience in sales promotions, marketing and/or media planning, ideally on a youth brand(s)
• Demonstrated advanced negotiating skills.
• Must have good industry contacts and established relationships with relevant marketing partners, potential sponsors and media planners.
• Strong communication and selling skills – ability to communicate easily and diplomatically with a wide variety of individuals
• Experience in managing budgets
• Demonstrated presentation skills to clients and desire to work with them to develop integrated marketing programs and solutions.
• Ability to create and deliver presentations; design promotions; and identify sales opportunities
• Keen understanding of interactive traffic metrics along with relevant experience with site measurement tools
• Excellent written and verbal communications skills in English. Bilingualism in French and English is an asset.
• Experience in the children’s and family market an asset.
• Familiarity with MS-Outlook, MS-Excel, MS-Word and MS-PowerPoint.

Application Details

Qualified individuals should apply online at www.astral.com by February 2, 2010.

Please note that while we appreciate all expressions of interest, we can only respond to those candidates who will be interviewed.