This session provides an overview of shifts in the convergent media landscape and their relationship to audience participation. Participants expand on their knowledge of future technologies and learn how to maximize cross-platform content to expand their brand and optimize revenue potential. The workshop provides tools to help plan content distribution prior to approaching investors, broadcasters, and distributors. Participants also broaden their definition of digital content by analyzing all potential saleable rights.

• Next session: Commissioning Digital Content
• Click here for more information on the WIFT-T Convergent Media Program