Participants receive an overview of the impact of digital technology on the screen-based industry. They learn about online technologies and applications and how to target consumers through these new offerings. The second half of the session explores the emerging power of social networks and user-generated content. Industry professionals learn how to integrate this content into their project plans and the potential effects on content valuation.

Instructor | Diana Arruda, Interactive Producer, DECODE Interactive, Victoria Ha, Producer/Partner, Stitch Media

• Next session: Mobile Planet
• Click here for more information on the WIFT-T Convergent Media Program