In Online Distribution and User-Generated Content, participants get an overview of the impact of digital technology on the screen-based industry. They learn about online technologies and applications and how to target consumers through these new online offerings. The second half of the session explores the emerging power of social networks and user-generated content. Industry professionals learn how to integrate this content into their project plan and the potential affects on content valuation.

• Next session: Mobile Planet
• Click here for more information on the WIFT-T Convergent Media Program