This session focuses on how financing models for film and television companies have changed to include cross-platform content. The relationship between funding and financing is discussed in the context of the convergent media landscape. Participants examine available funding sources for convergent projects and the effect on new partnerships. Representatives from RBC Royal Bank and PricewaterhouseCoopers use case studies to illustrate digital financing structures and discuss how digital companies can attract financing.

• Next session: Cross-Platform Branding and Marketing
• Click here for more information on the WIFT-T Convergent Media Program