In this session, participants learn what ad spaces are available and how to monetize these spaces. Alternatives to traditional ads are introduced, along with a discussion of how to integrate product placement, branding, and marketing into productions on new platforms. Through a case study, participants gain an understanding of effective marketing mixes for their productions and learn how to incorporate branding strategy into a cross-platform plan.

• Next session: The Future of Cross-Platform Content
• Click here for more information on the WIFT-T Convergent Media Program