Participants learn which ad spaces are available and how to monetize them. This session provides an introduction to alternative ads, along with a discussion on how to integrate product placement, branding, and marketing into new platforms. Through a case study, participants learn how to incorporate branding strategy into a cross-platform plan, optimize revenue potential, and gain an understanding of effective marketing mixes for their production.

Instructors| Diana Arruda, Interactive Producer, DECODE Interactive, Martin Waxman, Managing Partner, energi PR, Communications, Digital

• Next session: The Future of Cross-Platform Content
• Click here for more information on the WIFT-T Convergent Media Program