This session provides an overview of how commissioning content has changed with the introduction of cross-platform content strategies. Participants learn how to build bridges between television, online, and mobile platforms, and gain insights into broadcast strategy and process. Participants have an opportunity to pitch their cross-platform concepts developed throughout the course to the panel.

Instructors | Diana Arruda, Interactive Producer, DECODE Interactive, Adrienne Clapperton, Director of Digital Platforms, GlassBOX Television, Veronica Holmes, Vice-President, Portal Content, Sympatico.ca, Meredith Duncan, Executive Producer, Programming, CTV.ca

Click here for more information on the WIFT-T Convergent Media Program.