2009 Convergent Media Program | Course Descriptions

Andrew Lane is an entrepreneur, a strategist, a marketer and a business person focused in the digital content space. In previous lives Andrew has worked on numerous international award-winning and critically-acclaimed multi-platform projects, always with a strong focus on delivering the highest quality content to niche audiences while driving business results.

Today, Andrew works as an independent consultant and digital strategist through his own business, nitch*. nitch* works with content and games producers, agencies, publishers, media buyers, broadcasters, brand managers, distributors, businesses large and small, technology companies and government agencies to help bring brands and content to life and to reach their audience niche. Key focuses include branded entertainment, strategic partnerships and digital content strategy.

Andrew has been featured on panels with notable organizations such as Achilles Media and Interactive Ontario, and serves as an Industry Advisor for both the Bell Fund as well as the Ontario Media Development Corporation. He is also a Professor in the Interactive Digital Media Graduate program at Centennial College and a contributor to the Bell Broadcast and New Media Fund’s “bliki” for independent digital content creators.