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Personal Presentation Skills

February 3, 4 & 5 (half day)

This interactive session takes participants through the elements of a great business proposal. In tandem with receiving instruction on personal presentation, participants are given a group assignment which must be presented and ‘sold’ during the weekend. Final presentations are also assigned, which participants will reference throughout the full program.

Faculty: Mickey Rogers, President, Mickey Rogers Media

Managing and Leading

February 24 & 25

This session explores the leadership skills required for success in our highly-unpredictable and rapidly-changing times. Critical Thinking and Problem Solving covers a range of practical skills for personal empowerment and leveraging action plans in the workplace. Managing Creativity covers ethical issues and complex leadership perspectives for both individuals and project teams. Managing Strategic Change teaches participants how to develop and implement winning strategies for business planning.

Faculty: Pat Bradshaw, Associate Professor, Organizational Behaviour/Industrial Relations, Schulich School of Business; Alan Kennedy, Partner, Gibson Kennedy & Company; and industry speakers  

Financial Management

March 9 & 10

An intense combination of theory and practice, Financial Management for Non Financial Managers explores financial reporting and financial statements, and business unit planning and budgeting, as well as hands-on segments on capital markets and budgets for interactive content. Practical Applications continue with exercises in corporate and project accounting, cash flow, and long-term revenue—particularly for complex multiplatform projects. The session closes with Managing Consolidation, a case study on the current media landscape.  

Faculty: Karen Chiykowski, Lecturer, Financial Management, Schulich School of Business; Megan Mitchell, Program Director, Centre of Excellence in Innovation Management and Innovation Catalyst; and industry speakers

Principles of Marketing

March 30 & 31

Understanding the principles of marketing is essential in the dramatically changing world of media and program production. The customer and consumer are changing—and that means the business model behind media and production enterprise must also change. This session unveils some of the most important principles of marketing, highlights the new trends, and relates both to the emerging world of media commerce. Topics include: marketing philosophy, customer value, segmentation, positioning, managing an integrated marketing mix, and domestic and international considerations.

Faculty: Alan Middleton, Executive Director, Schulich Executive Education Centre; and Assistant Professor, Schulich School of Business, York University

Rights, Regulation and Revenue

April 20 & 21

This session examines topical media industry issues including terms of trade, interactive extensions, market saturation and competition, rights management and a special case study on the optimization of assets for the hit series CSI.

Faculty: Industry speakers from entertainment law, associations, broadcasting, production and interactive

Industry Forward

May 11

The final session allows the participants to present their final projects, assigned in the first class, as well as hear from industry leaders about future perspectives and industry trends. The program closes with graduation certificates and cocktails.

Faculty: Industry speakers from broadcasting, production and interactive

Presenting Partner

A Schulich Certificate Program