2010 Media Leadership Program | Sessions

Friday, September 25, 2009

Program Overview | Sessions | Bursary Information

Please note all sessions are held downtown Toronto.

Session 1

February 5, 6, 7 (half day)

• Industry Leaders Panel

• Critical Thinking and Problem Solving

• Presentation Skills Coaching and Group Presentations

• New Leaders and New Audiences Panel

Instructors/panelists include: Pat Bradshaw (faculty), Marina Cordoni, Laurie May (Maple Pictures), Trina McQueen, Sadia Zaman (WIFT-T), Susan Ross (Corus), Barb Williams (Canwest), Bryan Glisserman (E1)

Session 2

February 19, 20

• Financial Management for Non-Financial Managers

• Financial Literacy

• Strategic Management

Instructors/panelists include: Karen Chiykowski (faculty), Anne Loi (DHX Media),  Alan Kennedy (faculty), Trina McQueen (faculty)

Session 3

March 5, 6

• What Marketing Is (and what it isn’t)

• Marketing Minefields

• Building a Personal Brand

Instructor: Alan Middleton (faculty)

Session 4

March 26, 27

• History of Canadian Broadcasting

• Content in a Digital World – Rights and Regulations

• The Selling of CSI, a Case Study

• Revenue in a Digital World Panel

Instructors/panelists include: Catherine Douglas (Rogers), Peter Grant (McCarthy Tétrault LLP), Carlyn Klebuc (CTV), Trina McQueen, Steve Ord (faculty), Stephen Stohn (Epitome Pictures Inc.), David Purdy (Rogers)

Session 5

April 9, 10

• Leading Strategic Change

Instructors: Rhona Berengut (faculty), Kelley Marko (faculty)

Session 6

April 16, 17

• Managing Creativity

• Industry 360 Panel

• Graduation Ceremony/Lunch

Instructors/panelists include: Rita Deverell, Trina McQueen (faculty), Tom Perlmutter (NFB), Phyllis Yaffe

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